Truth Well Brewed

For the McCann Manchester project, I designed beer packaging that is both fun and engaging, aligning with the agency’s ethos and style. The brief required creating labels and a carton for their in-house brewery, Truth Well Brewed. Inspired by McCann’s unique culture and their fondness for their cat, Tom, I incorporated cat illustrations on each beer label, with each cat representing a different job title within the agency. 

The logo was kept minimal and clean for easy recognition, while the colour palette differentiates each beer brew. The carrier box was designed with eco-friendliness in mind, using recycled cardboard and minimal printing to reduce environmental impact. This design approach ensures that the packaging is not only visually appealing but also reflects McCann’s values and commitment to creativity.