Cadbury’s Enchantingly Good Read Packaging

For the Cadbury’s "Enchantingly Good Read" collection, I designed a series of chocolate wrappers aimed at encouraging young people aged 13–16 to read by creating innovative packaging themed around classic and contemporary novels. The collection features three iconic tales: Little Red Riding Hood, The Wonderful Wizard of Oz, and Hansel & Gretel. Each wrapper design includes minimal, geometric illustrations that capture key characters and scenes, making the stories immediately recognisable. 

The packaging is not just functional but also interactive; the main illustration can be detached and used as a bookmark, adding an element of collectability and engagement. The typography is simple and clean to ensure the focus remains on the illustrations, while the colour palette was carefully chosen to create a cohesive collection. The wrappers are designed to evoke the feeling of turning a page in a book, with additional details such as a brief story synopsis and author bio included inside.